Studies show that mailed printed pieces still get read – a whopping 78% of households read or scan the advertising mail they receive. A Direct Marketing Association study showed that direct mail advertising gives businesses, on average, a remarkable 12 to 1 return on their investment. Direct mail still provides the lowest cost per lead or order, ahead of email, pay-per-click, and telemarketing.
To maximize your efforts, our mailing department, using Smart Addressor Software, can provide
✓Address correction — CASS Certified™ Bulk Mailer cleans, standardizes, adds ZIP + 4 codes, includes DPV™ and LACS™ processing and generating USPS Form 3553.
✓Real-time change-of-address updates using NCOA service.
✓Removal of duplicates, which improves return on mailing investment.